LEADING LADY shares our intimate knowledge of the female form, providing women with products that are thoughtfully designed for fit, comfort and support. Our technical expertise provides the proper fit for every life stage and to a body’s changing needs. LEADING LADY, one of the most trusted brands in intimate apparel with over 78 years of experience, takes pride in being able to offer women the style, fit and quality they desire. Our garments deliver innovative intimate solutions for all figure types, especially full figure, pregnant and nursing women.
Customer Care available 24/7 on chat and by phone 8AM – 8PM EST
We safeguard your information. Protecting Customer privacy is important to us
A one-stop shop for most reputed brands in medical supplies and equipment.
INC 5000 company with over 95000 customer reviews
Competitive pricing, financing and flexible payment options available
Not every purchase works out, we get it.
Make informed decisions with access to articles and buying guides
Over the past 2 decades, we’ve served more than one million customers