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Leading Lady

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LEADING LADY shares our intimate knowledge of the female form, providing women with products that are thoughtfully designed for fit, comfort and support. Our technical expertise provides the proper fit for every life stage and to a body’s changing needs. LEADING LADY, one of the most trusted brands in intimate apparel with over 78 years of experience, takes pride in being able to offer women the style, fit and quality they desire. Our garments deliver innovative intimate solutions for all figure types, especially full figure, pregnant and nursing women.

Why Shop With Us

Hpfy CCAproach

Customer Centric Approach

Customer Care available 24/7 on chat and by phone 8:30AM – 6PM EST

Hpfy Safe-S-Shopping

Safe, Secure Shopping

We safeguard your information. Protecting Customer privacy is important to us

Hpfy AuthorizedRetailer

Authorized Retailer

A one-stop shop for most reputed brands in medical supplies and equipment.

Hpfy Easy-Returns

Customers Love Us!

INC 5000 company with over 95000 customer reviews

Hpfy Mobile/Flexible-Payment-options

Flexible Payment options

Competitive pricing, financing and flexible payment options available

Hpfy Easy-Returns

Easy Returns

Not every purchase works out, we get it.

Hpfy Resource-Archive

Resource Archive

Make informed decisions with access to articles and buying guides

Hpfy Serving-the-Global

Serving the Global Community

Over the past 2 decades, we’ve served more than one million customers