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Soft Style was founded in 2009 when Kelly felt the need for products made especially for nursing mothers. As a nursing mother herself, she was finding it difficult to control leaks with the products available. That is how the idea of creating nursing pads with bamboo velour fabric was born. Today, Soft Style has moved on from only nursing pads and also manufactures nursing bras and clothing as well as Boob Ease therapy items like pillows, pumping lubricants, etc. HPFY has a range of Bamboobies nursing pads from Soft Style. These are high quality and innovative products which are also priced competitively.